Programme Highlights

o Part 1: FEVAD

To open the conference, Marc Lolivier, Fevad CEO, will put the FEVAD barometer on the mood of e-commerce bosses into perspective.

o Part 2: Simplicity, Vision. Back to basics

Has commerce lost sight of its fundamentals?  In the midst of the ecological transition and the AI revolution, we're past the disruption phase, but not yet in control. What if this were the ideal time to get back to basics, to rediscover the very essence of the retail profession and brand values?
Leaders and executives of major French brands will share their vision, their convictions and their reading of the current transformation. How to reconcile heritage and innovation? In the spirit of Steve Jobs' famous “Be insatiable. Be crazy” by Steve Jobs, this opening conference invites us to rethink commerce with ambition and high standards: go for the essentials, simplify without impoverishing, innovate without spreading ourselves too thin.
30 minutes to instill a strong dynamic, nurture rich exchanges and encourage bold decisions throughout the event.

With

• Jean-Emile Rosenblum, CEO / Founder of Pixmania
• Lisa Nakam, General Director of Jonak
• Axelle Mathery, General Director of Maison123

Hosted by Julien Khaski, editor-in-chief of Maddyness

Localisation: Camille Blanc

In a world where the rules are constantly changing, learning every day is no longer an option but a necessity for survival. Learning, yes, but how?

With Agnès Alazard, Co-founder of Maria Schools Campus

Hosted by Charlotte Bricard, Journalist

Localisation : Vandongen 1

 

 

How can behavioral sciences help brands reconnect with their audiences? Hyper-personalization is no longer wishful thinking, but a necessity if we are to stand out from the crowd and respond to contradictory consumer demands. Nudge is the tool you need.

With:

• Etienne Bressoud, Deputy General Manager BVA Nudge Consulting
• Fanny Auger, Culture and Transmission Evangelist

Localisation : Bosio 1

 

 

Intelligence without artifice: AI at the service of French people's daily lives

A pragmatic conference, where everything makes sense. Far from clichés, and as close as possible to your needs. At leboncoin, we believe that a service only has value if it really improves the lives of the French. Discover how artificial intelligence, designed with simplicity and proximity in mind, meets the real needs of the French. Come and listen to the case study of leboncoin, where technology and utility meet to transform everyday life.

With Antoine Jouteau, Chairman and CEO of Leboncoin

Localisation : Camille Blanc 

 

 

A day in the life of a retailer in 2035 with Disney, VISA and Worldpay: omnichannel payments for global and local growth

“Shoppers of tomorrow” and ‘Payment optimization - Retail’.

Join Worldpay, VISA and Disney for an exploration of omnichannel commerce in 2035. Discover how the latest payment innovations can help you connect your customers on a global scale while delivering personalized local experiences. From social commerce to AI strategies for fraud prevention, learn how to turn complex challenges into growth opportunities. Don't miss this visionary conference, packed with practical advice and real-life case studies, to prepare your business for the future.

With :

• Virginie Dangel, SVP Southern Europe Worldpay
• Pierre-André Marty, Treasury & Consumer Payment Disneyland Paris
• Maxime Flandin, Head of Business Development - Acquiring France, Belgium and Luxemburg VISA

Hosted by Flore Fauconnier, B2B Marketing & Launching new digital businesses

Localisation : Camille Blanc 

 

 

From effiency to joy - why we should rethink the customer experience

Real, unexpected joy in shopping is a dying art. Ironically, in a world full of choices, finding an unexpected gem is harder than ever before. But good news: With a more focused approach to discovery, brands and retailers can spark a sense of surprise and delight that consumers are often missing in today’s highly efficient but sometimes soulless shopping landscape. Based on insights of current market research, this panel will discuss how a spotlight on “joy” could improve shopping experiences and help advertisers stand out in a crowded market.

With

• Marc Fischli, Executive Managing Director EMEA Criteo
• Duke Tanson, Chief Digital Officer, Glamira

Localisation : Camille Blanc

 

 

 

It was said to be doomed. Thought to be outdated. But today's successful stores prove that retail still has a future. Their secret? A rethought approach to commerce, where the product, the customer experience, AI, omnichannel, fair pricing and CSR commitment align to create sustainable value.

In this conference, go behind the scenes of successful retailers and discover:

- How to reinvent the customer experience to capture and retain loyalty.

- AI as a performance lever in stores and the supply chain.

- The challenge of fair pricing: reconciling competitiveness and profitability.

- Retail & CSR: commitment as a growth driver.

The winning strategies of stores that are already successful.

Retail is not in decline. It's changing.

With Jean-Paul Mochet, President and Director General Prosol / Grand Frais

Hosted by Charlotte Bricard, Journalist

Localisation : Camille Blanc

 

 

 

The world of e-commerce is shaking. Traditional models are shattering. Geopolitical crises, technological upheavals and unpredictable consumer behavior are putting business models on borrowed time. But what if this storm was actually a great opportunity? Contrary to popular belief, tomorrow's winners will not be those who master AI perfectly, but those who know how to decipher complexity and transform uncertainty into strategy. At this conference, we'll be looking at how to turn volatility into a lever for differentiation and growth, so that leaders are no longer spectators, but architects of their own success.

With:

• Violette Bouveret, Specialist in complex problem management - Founder Mecylium 
• Romain Roy, CEO & Founder Greenweez

Localisation : Vandongen 1

 

 

The last mandate of the European Commission marked a real regulatory turning point for e-commerce, with the adoption of major texts such as the Digital Markets Act, the Digital Services Act, the AI Act, Ecodesign and the RSGP. These regulations redefine the e-commerce framework by imposing new obligations on industry players, while strengthening consumer rights.

Further major reforms are still on the horizon. The Digital Fairness Act and the reform of the EU Customs Code could reshape the rules of the game in terms of consumer protection and taxation of cross-border trade. At the same time, there is a growing awareness throughout Europe of the need to regulate the uncontrolled growth of non-European players.

France is not to be outdone, with its own batch of legislation making the fight against the environmental impact of the textile sector a political priority. A proposed law, unanimously adopted in April 2024 by the French National Assembly, could transform the entire textile industry.

What new obligations will apply to you from 2025? Which ones are in the pipeline, and which ones does your company already need to prepare for? How can you meet them? What impact could they have on your activities and future developments? Get a head start on the next regulatory deadlines and be ready to anticipate them thanks to FEVAD's expertise on all these subjects.

With :

• Marc Lolivier, General Manager, FEVAD
• Moncef Lameche, FEVAD Public Affairs Manager

Localisation : Bosio 1

AI & content: mirage or reality?

In the age of hyper-personalization, discover how an international brand needs to shape a content creation model with AI, guaranteeing relevance and performance!

With

• Frédéric Simon, Partner, Datawords Group
• Corentin Dupouy, Automotive Global Brand Leader Michelin

Localisaton: Camille Blanc 

 

 

Maximizing Go-to-Market Impact through Collaboration and AI 

Knowledge workers now spend over 85% of their time collaborating, yet 79% say it’s dysfunctional. We scrutinise every euro in our budgets, but when it comes to collaboration, too many leaders just cross their fingers and hope for the best. The cost? Steep. Hear from Shannon Duffy, CMO from Asana, Alice Le Goff, Head of Content at Naos and a professor of AI who will share insights about how you can maximise the impact of product and campaign launches by fixing dysfunctional collaboration and automating work with AI. 

With :

• Shannon Duffy, Asana CMO
• Alice Le Goff, Head of Content at Naos and AI professor

Location: Camille Blanc

In the past, payments were seen as an accessory and sometimes as a support function in some companies. Payments have in fact become strategic and a key element in customer relations, enabling the creation of new customer journeys. This round table - composed exclusively of major retailers - will address the subject of internal organization, governance and decision-making to support business growth. A survey by Edgar, Dunn & Company reveals that 80% of companies with a payments team have generated additional revenue thanks to payments.

The round table will address the following questions: 
- What is the right way to structure payments within a company? A payment manager, a payments team, reporting to which department?
- How can effective governance be formulated to facilitate the decision-making process?
- How can payments support merchant growth?

With

• Stpéhane Rousseaux, Global Head of Payment, Kering
• Cécile Leclerc, Head of Payment Strategy, Orange France

Hosted by Grégoire Toussaint, Managing Director Edgar, Dunn & Company

Localisation: Vandongen 1

 

 

 

In a context where artificial intelligence is profoundly transforming retail and e-commerce, rushing to put poorly secured AI solutions into production can expose companies to major systemic risks.During this 45-minute talk, Brice Augras, CEO of BZHunt - a French ethical hacking company -, will highlight:

🔹 Emerging AI-related attack vectors;

🔹 Concrete examples adapted to retail and e-commerce ;

🔹 Why haste can sacrifice security at the expense of performance and reputation.

A session to leave with concrete keys and avoid the race to innovate becoming a risk for one's online business - in a volatile and uncertain economic context.

With Brice Augras (ZaX), Ethical hacker, President and cybersecurity researcher BZHunt

Localisation : Vandongen 1

 

 

Notes that love each other 

André Manoukian describes himself as a pianist of Armenian-Cosmic origin, so the stage is set! He is also a songwriter, columnist and radio and TV presenter. During this masterclass, André Manoukian will tell us a story about music. Original and sensitive, peppered with anecdotes and great revelations, this “pianoté lecture” will be an opportunity to revisit the notions of simplicity, vision and, of course... audacity.  

With André Manoukian, Composer and musician

Hosted by Charlotte Bricard, Journalist

Localisation: Camille Blanc