The Before

AI-powered cyber attacks represent a growing threat to the e-commerce sector. It's a threat that's increasing the pressure on executives, in a context of complex economic uncertainty: they need to be able to understand and manage the financial and reputational risks involved. The evidence is clear: investing in cybersecurity is no longer optional - and its roadmap must be driven by CEOs. In this masterclass, Brice Augras, Ethical Hacker and President of BZHunt, will explore the psychological dimension of attackers in order to refine vulnerability detection strategies. Through concrete examples and in-depth analysis, he will share simple and effective “hacks” to implement.

With Brice Augras, (ZaX), President and cybersecurity researcher BZHunt

Hosted by Charlotte Bricard, Journalist

Localisation: Apollinaire

AI is not a subject for the future, it's a lever to be activated today. Yet too many companies are still limiting themselves to operational uses, without exploiting its true strategic potential. For retail and e-commerce managers, mastering prompt engineering is a game-changer.

This conference gives you a head start on AI best practices applied to decision-making and leadership. How are leading companies using prompt engineering to reinvent their strategy? What reflexes should you adopt now to leverage AI at the highest level? What you'll discover:

- Gaining decision-making power: How AI can refine your strategic insights and strengthen your long-term vision.

- Real-life use cases in retail and e-commerce: How industry leaders are transforming their business models through prompt engineering.

- Creating a sustainable competitive advantage: Leveraging AI not to keep up with the market, but to stay ahead of it.

- Moving from tool to business impact: Why CEOs need to understand prompt engineering to make the most of it.

AI is a game-changer, and mastering it can transform your business.

With

• Julie Hardy, Partner The Brandtech Group 
• Philippe de Chanville, Founder & Co-CEO ManoMano

Hosted by Matthieu Stefani, Generation Do It Yourself

Localisation: Auric 4

AI is transforming everything: markets, professions, skills, and above all the internal dynamics of companies. And yet, no matter how powerful a technology may be, it's worth nothing if it isn't adopted by teams. How can we avoid rejection and turn it into a lever for commitment and skills enhancement?

In this unprecedented Before conference, we will reveal the keys to :

- Anticipate resistance and remove obstacles to AI.

- Train, engage and onboard your talent to maximize the impact of AI.

- Turn fear of change into a growth gas pedal.

- Turn AI adoption into a sustainable competitive advantage.

Real-life cases from companies that have successfully made this transition will be shared, with actionable strategies for integrating AI frictionlessly and with immediate impact. AI is not just a technological revolution. It's a human revolution. Those who know how to manage it will be ahead of the game.

Get ready to transform your organization.

With

• Benoît Serre, Executive Vice President ANDRH
• Edouard de Miollis, Partner BLVCKPIXEL
• Solange Potel, Deputy General Manager Intersport

Moderated by Raphaël Kattan, Maddyness

Localisation: Auric 5