The Before
Le Before: 9-10 March 2026
Created in 2022, Le Before is a private and exclusive event dedicated to retail and e-commerce leaders. Bringing together a limited number of participants, it provides a unique place for reflection and discussion on the future challenges facing the sector, through workshops and networking opportunities. This eagerly-awaited strategic meeting begins with dinner on Monday evening and continues on Tuesday morning with an inspiring opening keynote and forward-looking workshops, just before the official opening of One to One Retail E-commerce.
Le Before pilosophy
Who meets at The Before ?
How can I take part in Le Before?
- As a guest: you will be selected and invited exclusively by Comexposium One to One to join a restricted community to share, understand, question and discuss the future challenges facing the sector through workshops and networking sessions. As the number of guests invited to Le Before is very limited, please contact the guest experience team ([email protected]) if you would like to take part. Your request will be considered on the basis of your profile, the number of registrants per sector and the number of places available.
Limited to one person per company and with a CEO or executive committee member profile.
- As a partner: The Before is open to all One to One Retail E-Commerce partners on the basis of a 100% networking and forward-looking participation package.
For one person with a CEO or C-Level profile
Partners benefit from : - An exclusive dinner for premium quality networking with invited guests
- Access to the workshops for incomparable discussions in small groups
- Tailor-made support
Le Before 2025 programme
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09:00 - 09:30 : Opening conference: CEO: do's and don'ts for anticipating and managing AI-related cyber risks
AI-powered cyber attacks represent a growing threat to the e-commerce sector. It's a threat that's increasing the pressure on executives, in a context of complex economic uncertainty: they need to be able to understand and manage the financial and reputational risks involved. The evidence is clear: investing in cybersecurity is no longer optional - and its roadmap must be driven by CEOs. In this masterclass, Brice Augras, Ethical Hacker and President of BZHunt, will explore the psychological dimension of attackers in order to refine vulnerability detection strategies. Through concrete examples and in-depth analysis, he will share simple and effective “hacks” to implement.
With Brice Augras, (ZaX), President and cybersecurity researcher BZHunt
Hosted by Charlotte Bricard, Journalist
Localisation: Apollinaire
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Workshop 1: AI, a strategic lever for CEOs: prompt engineering, more than just productivity gains!
AI is not a subject for the future, it's a lever to be activated today. Yet too many companies are still limiting themselves to operational uses, without exploiting its true strategic potential. For retail and e-commerce managers, mastering prompt engineering is a game-changer.
This conference gives you a head start on AI best practices applied to decision-making and leadership. How are leading companies using prompt engineering to reinvent their strategy? What reflexes should you adopt now to leverage AI at the highest level? What you'll discover:
- Gaining decision-making power: How AI can refine your strategic insights and strengthen your long-term vision.
- Real-life use cases in retail and e-commerce: How industry leaders are transforming their business models through prompt engineering.
- Creating a sustainable competitive advantage: Leveraging AI not to keep up with the market, but to stay ahead of it.
- Moving from tool to business impact: Why CEOs need to understand prompt engineering to make the most of it.
AI is a game-changer, and mastering it can transform your business.
With
- Julie Hardy, Partner The Brandtech Group
- Philippe de Chanville, Founder & Co-CEO ManoMano
- Anca Marola, Global Chief Officer Digital Sephora
Hosted by Matthieu Stefani, Generation Do It Yourself
Localisation: Auric 4
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Workshop 2: Change me, IAm ready: managing Change in the context of the AI explosion
AI is transforming everything: markets, professions, skills, and above all the internal dynamics of companies. And yet, no matter how powerful a technology may be, it's worth nothing if it isn't adopted by teams. How can we avoid rejection and turn it into a lever for commitment and skills enhancement?
In this unprecedented Before conference, we will reveal the keys to :
- Anticipate resistance and remove obstacles to AI.
- Train, engage and onboard your talent to maximize the impact of AI.
- Turn fear of change into a growth gas pedal.
- Turn AI adoption into a sustainable competitive advantage.
Real-life cases from companies that have successfully made this transition will be shared, with actionable strategies for integrating AI frictionlessly and with immediate impact. AI is not just a technological revolution. It's a human revolution. Those who know how to manage it will be ahead of the game.
Get ready to transform your organization.
With
- Benoît Serre, Executive Vice President ANDRH
- Edouard de Miollis, Partner BLVCKPIXEL
- Marie Amsellem, Brand Content & Retail Media Director BUT
Moderated by Raphaël Kattan, Maddyness
Localisation: Auric 5
Le Before 2025 at a glance
